Submitted by Tinne on 16 February, 2006 - 13:32.
Last week, a Belgian Youth NGO called MJA presented their third Belgian Pop Line. The aim of Belgian Pop Line is to make it easier for youngster to buy condoms. By asking artists to create the artwork of the condom boxes, they become collector’s items. The new range has been created by Belgian artists, bands and dj’s who have a foreign background: Ali Tcheelab, Paco, Sweet Coffee, Mobassic, Merdan Taplak, Brahim, Hadise and Leki. Eight artists who want to promote a ‘safe sex message’ AND an ‘all different all equal’ message to their fans. The safe sex from the Belgian Pop Line is for everyone, that’s why they support the ‘all different all equal’ campaign. MJA decided to put the ‘all different all equal’ logo on the condom boxes.
I think this is a good example of how to use existing channels to promote the campaign and to join forces. All praise goes to MJA! More info: www.belgianpopline.be (in Dutch)
European level campaign
- contacting some music offices; some big names, famous groups have already confirmed their participation, but we are looking for more ;-)
- looking for possibilities for co-funding
- ...
Jan Van Hove
coordinator Healthy Network iNGO • www.healthynetwork.org
project coordinator action2 & 5 in MJA ngo • www.mja.be - www.mja-english.be
Wonderful effort
Hi.
I'm davide from Italy. We are warming up to let this wonderful campaign start.
Among all the ideas & suggestions I could get from this wonderful site, this Comdom things was the Best! The question is, how do I get those condoms (in quantity, not just for me and my friends ; -) down here in Italy?
How much should it cost? Shal I write in english to this wonderful Belgium site in Dutch (http://jbas1166.scarlet.be/vvc/bpl/)? Is there anybody who could explain me how to, and why not coordinate ALL EUROPEAN CAMPAIGNS with this powerful strategy?
Happy days to everybody from Italy. always gazing at this site for further information
Davide Gomba
contact condoms
Dear Davide,
You can contact Maarten Leyts about this initiative:
MJA vzwBrussels
Sint-Jansstraat 32
1000
mobile: +32 477 981 846
maarten.leyts@mja.be
He will give you all necessary information!Europe with these diversity condoms!
And who knows… maybe we can provide
Tinne
diversity condoms
yes, it is indeed a good example!
and it raises lots of issues about taboos, sexuality, communication strategies, etc etc
also interesting to see that it is still not so obvious where the campaign is coming from...