Youth for Human Rights - Advertisment Campaign
I recently found out about the Youth for Human Rights campaign. To put in their own words:
The idea of the campaign is easy and effective: they produced one short movie for each of the articles of the Universal Declaration of Human Rights, so to rephrase and illustrate each concept in an easily understandable way.
I personally found the concept of the campaign very inspirational. The movies themselves vary in quality and effectiveness, and - at least in my very personal opinion - they are strongly "American" in the cultural references they use.
Because of the aim to "explain" HRs to a broad public, the message is often simplified and partial per each article, yet I personally found the result worth the effort.
PS: my favourite ad is #29... almost a kind of... metacampaign!
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